Consulting Strengths:

 Destination Branding – helping you determine the best process for branding your destination to compete more effectively - in-house branding process or an independent branding process – laying the groundwork for a successful brand culture, brand launch and brand campaign, among all stakeholders, that will distinguish your destination in the market place.
Special Expertise – discerning the brand promise of a destination and translating it to practical and affordable destination marketing strategies and tactics that deliver results.

Strategic Planning and Implementation – helping you define your destination now, assemble and assess all the possibilities, challenges and opportunities, rally and engage stakeholders, identify strategies and tactics, set the stage to sustain and grow market share, develop the destination blueprint and position your destination for success into the future.
Special Expertise – understanding the destination’s current capital and evaluating the impact of all future opportunities and developing a tangible vision and pathway in a comprehensive and intelligent plan that is easily translated to all stakeholders.

Positioning – helping you assess your destination assets and strengths, identifying your greatest challenges and opportunities, evaluating market matches, determining how best to deploy your resources to achieve maximum results, defining how best to position your destination in the competitive marketplace.
Special Expertise : positioning destinations working in the “shadow” of a larger city or metroplex area to compete more effectively, drive traffic and improve market share; cities looking to establish themselves as a serious competitor.

Repositioning – helping you evaluate the impact of changes to your destination – new product (Convention Center, hotel), loss of product (hotel or attraction closing), emerging competitors or competitive pressure - and making good decisions about how best to reposition your destination in the competitive marketplace.
Special Expertise: re-positioning destinations building or expanding a convention center, underway with a destination transformation or emerging from a natural or man-made catastrophic event.

Turnarounds – helping you assess and evaluate the situations and circumstances that demand an organizational turnaround precipitated by internal or external environmental challenges and get the organization on solid footing to performance.
Special Expertise: taking an organization under stress or stalled and identifying the most effective means by which to jump-start it and either create or return it to a productive and top-performing organization.

Convention Sales and Tourism Sales – helping you hire, train, coach and build effective and successful sales organizations, assess performance and productivity, set goals, use and manage resources, easily measure and track results, empower the sales team to perform and deliver results.
Special Expertise: creating top performing sales organizations that can compete successfully in a variety of markets. Certified PSS II Sales Training Coach.

Board Retreat – helping you deliver better results by harnessing the power and influence of your Board in strategic planning and policy-making.
Special Expertise: customized and creative exercises designed to identify Board strengths, minimize weaknesses and gain commitment to focus on key strategic policies and issues.

Staff Retreat – helping you identify your organization’s culture, uncork your staff’s creativity, resources, talent, skills and experience and emerge with fresh perspective, renewed energy and the foundation for a compelling and thoughtfully constructed blueprint for action.
Special Expertise – using creative and fun exercises coupled with fundamental methodologies to engage, inspire and move people to reach deeper and give more to the team and the mission.

Marketing & Advertising – helping you evaluate the best opportunities available for your destination and budget, identify affordable alternatives, recognize and execute creative guerrilla marketing tactics – all to achieve measurable market penetration and deliver trackable results.
Special Expertise: identifying the destination’s most effective message(s), translating the resources into a thought-provoking and credible marketing plan and effectively executing.

Best Practices: CVBs and Convention Centers – helping you translate the work of the DMAI/ IAAM Best Practices for CVBs and Convention Centers with a proven and practical interpretation customized for your destination.
Special Expertise: developing productive working relationships with private and public managed centers to produce the most profitable results for both organizations and the communities they serve.