DiMario & Associates
                      Coaching. Consulting. Collaboration.
What People Say!


“Linda DiMario’s reputation and career dedication to the tourism industry is why we in Savannah have engaged her to assist us with a number of unique initiatives.  From helping us to create a Hurricane Emergency Marketing Plan to analyzing and auditing how our convention package (CVB, Center and Hotels) work together, Linda has been extremely helpful.  Her results-oriented thinking has helped to lead us to quicker solutions without the need for long drawn-out committee work, which often is time-consuming and less productive.  Most importantly, having been a CVB executive, meeting planner and a hotel professional, Linda speaks all of our languages and brings a balanced approach to trouble-shooting and problem solving.  Yes, we will hire Linda again in the future!”

Joe Marinelli
President
Savannah Area CVB




"We had Linda conduct a three day sales tune up for our group sales, convention center and sports commission staff. What she was able to accomplish was phenomenal! The staff was energized, issues were clarified and addressed and the end result is a better working team. It was a great experience and I would have her return again."

John Cooper

President &CEO
Yakima Valley Visitors & Convention Bureau

 

 


"I was very impressed with not only the depth of knowledge Linda brought to our project but the thoroughness of the research. She brought an industry perspective to a local issue and helped us craft a win win situation. By creating an atmosphere of trust, she helped guide our outcomes successfully

Jeff Miller
President & CEO
Travel Portland

"Linda generously offered her support on a pro bono basis for our community organization and provided more than we could have anticipated. Her thorough prepration and detailed analysis of what we needed - even before the group met under her guidance - really set the stage for a most enriching experience. She offered us all a tremendously valuable insight into what our organization is now, what we could become and how we can most effectively attain the goals she believes are within our reach. Like a maestro in front of her orchestra, Linda conducted a symphony when initially we were not even sure that we could read the music! Thank you from all of us."

Ian Gee
Chair, Andy Street Community Development

“I promised you a challenge and I delivered. DiMario & Associates promised me knowledge and understanding and you delivered. My staff and I now have the sales and marketing tools and the knowledge necessary to go forward and compete effectively. I am confident that our CVB can go toe to toe with any other DMO…and Bakersfield will have the competitive edge in booking business. Thank you so much for all you have done for us.”

Don Cohen
Executive Director
Bakersfield CVB

"If the members of your sales team are as productive as they can be, selling the most they can possibly sell, operating flawlessly as a group and satisfying all stakeholders, then DO NOT let them hear Linda DiMario. She'll only make them better! Linda's common sense approach to sales and productivity are refreshing in this over-analytical world. She should change the title of her training to: 'Write This Down and Go Do It Now."

Claude Legris

Executive Director, Fort Smith, Arkansas


"I have had several of the participants speak highly of your session and I would recommend to any destination wanting to jump start a strong packaging program to begin with your Package Tune-Up. Thanks and I look forward to seeing good results from the program."

Rob Varley
Executive Director
Florida’s Space Coast Office of Tourism


“Linda brought energy, vision and chutzpah to the Long Beach CVB taking what had been a moribund operation and transforming it into a dynamic and creative  ‘can-do’ machine that helped change Long Beach into an exciting destination. Linda employed a tool box full of relationship building with elected officials, the hotel, entertainment, arts and restaurant community, the expanded Convention Center and other organizations to gain the confidence and resources necessary to help Long Beach compete and perform at the highest level.”

Henry Taboada
Former City Manager
City of Long Beach, California


“Linda DiMario set the standard for Arlington…I worked with the CVB ‘before Linda’ but I really can’t remember what it stood for at the time. But now…WOW!…how can you not feel the brand down to your bones?”

Pam Dawson,
Manager, Lincoln Square
Arlington, TX


"If you are looking for positive results, Linda can deliver. She is very task-oriented and her work habits are superb. She is also an excellent public communicator and will represent all her clients with integrity and purpose."

Patrick Tierney

Former President & CEO
Tucson Convention & Visitors Bureau


"Through patience, persistence, education and consensus building Linda succeeded in bringing the City, community leaders, hotels, Six Flags Over Texas, the Texas Rangers, Hurricane Harbor, entertainment, restaurants and shopping centers together to rally around the FUN CENTRAL Arlington, Texas brand which branded the Arlington visitor experience for the first time in the destination’s history.”  

 

Frank Solano
VP Asset Management
FelCor Lodging Trust 


“Linda did a sales assessment with my team, reviewing processes, deployment and personnel. I was amazed at her ability to analyze our situation while maintaining strong rapport with the entire sales team. She clearly and succinctly briefed me on the assessment with specific recommendations and an execution strategy. She is a great coach, teacher, leader and consensus builder. She also facilitated a Board Retreat for our organization. She has tremendous expertise in the operations, branding and sales systems of CVBs. She is visionary as well as strategic. Her skills are diverse and exceed most professionals I know."

 

Cami Mattson
President & CEO
San Diego North Convention & Visitors Bureau


“There is no question that the City of Arlington would not be where it is today if you had not been at the helm of the Arlington Convention & Visitors Bureau. You have done an incredible job – from the Dallas Cowboys Stadium campaign to the Big 12 Championship Football to the North Texas Super Bowl bid - I appreciated your leadership style and your ability to make things happen. Thanks to your hard work, leadership, positive attitude, vision and ability to inspire others – all have combined to result in the extraordinary outcomes you set out to achieve.”

Susan Skaggs
Dallas Cowboys Football Club  
Director, Community Affairs
Arlington CVB Board of Directors


"Linda's individual talent and ability to create brand awareness and recognition ranks at the highest levels in the United States. Her leadership and strategic thinking have been an asset to every community she has graced. Arlington, Texas is a better city because of her vision."

The Honorable Robert Rivera
Arlington City Council
Former Chair, Arlington CVB 

"Linda DiMario was selected to provide the Washington County Visitors Association with an evaluation for DMAP preparedness and assistance in creating a sales process for our sales team. I have an inkling of how much work went into the program she put together for the WCVA and the staff really benefited from the investment in Linda's services. The organization is better for having been in such good hands."

Ruthie Reinert, CTP
President/CEO
Washington County Visitors Association


“Thank you for discussing ideas for more funding for the McAllen CVB. As overused as this expression is, it's so very true in this case - you are truly a wealth of information and creativity! In just a few minutes you gave us several innovative and most importantly, ideas that we can actually use. You have helped tremendously!

 

Nancy Millar
Vice President & Director
McAllen CVB and Chamber of Commerce